<aside> 💡 Remember, the clearer you are in your head to these answers the easier the branding and website process will be! Take your time on these answers.

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What does your business provide for customers? Describe the products or services your business offers.

How did you come up with this idea? Share the inspiration or story behind the business concept.

Why do you do what you do? Explain the motivation driving your business.

What is the problem that your business has a solution for? Identify the specific issue your business addresses.

What stage is the business at? Describe the current development phase of your business.

Who are your current clients? List the existing customer base.

Describe the solution and give three words that sum it up? Explain your business solution and provide three defining words.

What should your satisfied customers experience from your solution? Detail the benefits customers should receive.

Where do you want your business to be or what do you want your business to achieve in the next 5 years? Outline the future goals for your business within the next five years.

Provided as much info as possible about who your audience is (perfect client). Define your target audience or ideal customer profile.

Who are your top 3 competitors/alternatives? Identify the main competitors or alternatives in your industry.

What do they do that you like and dislike? Analyze the strengths and weaknesses of your competitors.

What is the one key area your solution excels above all else? Highlight the primary strength of your business solution.

What do they do that you like and dislike? Analyze the strengths and weaknesses of your competitors.

Provide 3-4 examples of websites that you like the appearance of and describe what you like about the appearance Share websites you admire and explain the appealing aspects.

What characteristics would you like your audience to see in your brand (Eg. Bold, Conservative, Modern, Traditional etc.) Specify the brand attributes you want to convey.

What do they do that you like and dislike? Analyze the strengths and weaknesses of your competitors.

What characteristics would you like your audience to see in your brand (Eg. Bold, Conservative, Modern, Traditional etc.) Specify the brand attributes you want to convey.

How will you judge whether the brand project will be successful? Define the criteria for measuring the success of the brand project.